The Influence Of Oversea Movie-and TV-Induced Tourism Cultural Marketing To The Development Of China's Movie And TV-Induced Tourism

Movie industry and tourism industry are the most popular industries for fun in the world right now. As the development of movie business, every part of it began to attractive to tourists. One hand , the movies sending the message to the customers by it's great broadcast power ; on the other hand , the technique and culture of the movie business itself more and more appealing to the tourists . Nowadays , there are many kinds of demands for tourism , the bloom of culture and the conformity of all businesses , offering a great opportunity for movies tourism .But , the current running system of movie tourism is holding itself from high development .The promotion of culture had been advised , based on it's culture specialty , it did great help with solving the current preambles and it is the theory basement of the development of movie tourism .This thesis bases on the theory of culture promotion, and also considering the relevant theories of culture tourism , by analyzing the culture function of the modes for the theory of culture tourism promotion , showing the effects of the movies to the spots , been promoted as tourism sights ,build a mode for movie culture tourism , advising the promotion methods of movie culture tourism . From production and market two sides ,this thesis brings some practical advises for our country's movie culture industry , by analyzing the influence of Korean series , the system they running for promoting the movie culture tourism in Korea , the current development and problems of our movie tourism industry .Also , besides the discussion of the theories , in this thesis the writer did a further analyze of the movie culture tourism in China , brought the current problems of out development and management of out movie tourism business , and gave the advise for government , tourism agencies and the academic , like the government should offer some convinces for the tourism , try to conform the tourism business by the model of"lead by government , follow the market and co-operations''; advertisements by movies ; manage and control the movie spots .There five totally five parts in this thesis. The first part introduces the background of our movie tourism, brings the purpose and the discussion methods of this thesis. The second part built the theory system, defines the relevant theories. The third part is the main part of the whole thesis, builds the culture promotion mode. The fourth part analyzes how to run the system, bases on the relevant theories of movie culture industry .The fifth part , by analyzing the great influence of Korean series , discusses the Korean movie-and TV-induced tourism cultural marketing .The sixth part , by bring out the current problems of our country's movie-and TV-induced tourism , by comparing the Korean movie tourism system , from production and market two sides , brings the specific strategies for our country's movie-and TV-induced tourism marketing .