The Study Of Interaction Between Achievement Motivation And People's Reading Interest

Achievement motivation is one of person's important mental characteristics. It influences all aspects of one's minds and behaviors,for example deciding which magazine to read. Researchers are greatly interested in achievement motivation's notable impact on people's reading habits. Based on opening questionnaires, analyzing the literature and visiting university students, a conclusion has been drawn, that is achievement motivation and aspiration to read the new wave talent news weekly exist significant relationship. There is positive relevant between reader's attitude of the magazine which serves the new middle classes and the motivation to acquire success. Beside that, through the deep-going researches, it is found that the factors concerning on achievement motivation also affect university student's reading motivation. But the relationship between them is much more complicate. Specifically, there is significant difference among the type of achievement motivation in students'attitude of the magazine which serves the new bourgeoisie. The significant difference also existed among the type of attribution of success and failure in readers'choice. The students'expectancy valence and their attitude of the magazine which serves the new middle-class are significantly correlated with each other in the college. The same situation appeared in students'self efficacy and achievement goal. There is positive relevant between them and college students'attitude to talent magazines.