The Research Of The Commercial Value Of The Native Culture In Contemporary Art Design

With the rapid development of the world economy and the frequent international exchanges, the contemporary art design has made substantial progress. At the same time, it has also encountered a problem which can't be ignored. Since the advent of globalization, the native culture has suffered from the unprecedented impact, the design style has show single, and the product has been lack of local characteristics. So the designers would resolve the following tough task: For the demand of the international market, in the premise of maintaining and carrying forward the local culture the designers should find the balance between the both. Integrating their native culture into the modern design, the traditional style will meet aesthetic standards of the modern. The Product not only has its own characteristics but also would meet the demand of the international market. The design would be successfully transformed into the commercial value.Now, with the exchange of the world economy, culture and other aspects, People have realized the value of local culture in contemporary social environment. The design art of the China should form our own style and characteristics, and should be established in our own traditional culture, that is, the so-called the native culture. Therefore, the designers of all the countries have tried to mining and taking advantage of their national culture in the world of multi-cultural environment, so as to show the world their own national image. The value of local culture has become a great discourse resources and cultural capital of the country.This paper analyses the china culture in the context of globalization, and is based on theresearch of the characteristics of traditional Chinese arts, and discusses the integration of the china traditional art and the modern design. From a cultural perspective the paper has expounded the inevitability of existence and development of art and design localization. The paper has explained that the modern design should constantly absorb the essence of traditional arts and use the elements of traditional artistic so as to form their own unique design style and the design way with Chinese characteristics. This paper would discuss the advantages of the product be localized on the basis of considering the Chinese culture, and would explore the methods of product design being localized.