On New Tendency Of Modern Logo Design

This paper explores to summarize, in the information age and under the new technology conditions, the tremendous changes brought about by the concept, form, and application of the modern logo design through the analysis of modern logo definition, the development characteristics and similarities and differences between Chinese and Western logos, and thus study the new trends of the logo design style. This paper means to help straighten out from the chaotic complex representation of the logo design the impact on the logo design from the technical progress and the media revolution, allowing designers to increase the understanding of the system performance and master the trend of development with the modern logo design, thereby enhancing design initiative.This paper focuses on the changes in the modern science and production craftwork, and the innovation of computer and multi-media, network technology etc., which draws to a natural conclusion of the inevitable trend of the development of logo design with the development of the times. In every design innovation the reform of the media plays an inextricable role. Multimedia and network not only, to a certain extent, marks the possibility of the speed of remarkable works, but also decides the pattern of the design, which is the base of design concept and design theory. This paper is meant to reflect the forefront of the design concept through the analysis of the development of modern logo design trends.