The Theory Of Advertising Copy Writing

Modern society is information society, as an important means of disseminatinginformation, advertising more and more attention. Advertising is a commercialactivity, a good advertisement for the sale of merchandise from a huge role. Ads lookto improve the advertising art, aesthetic, and so as to enhance the advertising effectsare important.In the last chapter, the main presentation is a review ad copy and its socialfunction. Introduced in section I first explain the concept of advertising and theconcept of text, as well as the three time phases in accordance with the division of theorigins of the ad copy. Section II of the main contents of the structure of advertisingcopy and writing principles.Ad copy text and other characteristics of the text isdifferent from the decision of its principles to be followed in writing. Section III is themain content of advertising copy writing and Chinese culture. Advertising is part ofthe culture of the community and at the same time by the entire social and culturalconstraints. The main contents of the fourth quarter advertising copy writing andcultural norms of ethics.In a market economy, China's ad copy and the Arts and thequestion of the ethical issues of what is the main performance, as well as the solution,in this section are set out.Next ad copy on the actual operation, writing ad copy of the specific details. Firstof all, ad copy and the relationship between consumer psychology? Section II isdifferent from the media about the characteristics of ad copy. Section III is to explorethe demands of writing ad copy with the language.Writing ad copy has a sense of thedemands of the demands of the way the way the way the demands of rational andemotional demands of a rational way of mixing the three basic types. The demands ofdifferent ways, the language will put forward a variety of requirements.Art of writing advertising copy in full swing, with an unlimited broad prospectsfor development. Advertising design, advertising in the spread of the West with theskills to learn at the same time, we should not forget to traditional folk culture andfolk culture of the masses learn the language of nutrition, in order to create the adswill be pleased to see Chinese people.