Inspiration To Next Step: Cross-Over Design Between Fashion And Lomo Photography

This article tries to study the basic concepts, background, and current stage of development of the cross-over design, and research the value and meaning behind its way of expression, which is normally associated with prevailing influence. The writer, from her perspective as a fashion professional, aims at elaborating the design practices associated with the cross-over upon fashion and lomo photography, and unveiling the new design concepts and approaches. In addition, the article discusses the feasibility of building up a new model of fashion brand management through integrating both lomo photography and brand culture. Finally, with both the theoretical study and field practices, the writer proves that the design types and methodologies can be"multi-polarized"through the cross-over thinking based on designer's multiple perspectives. As a result, the thinking of the new cultural value carries out, while a"multiple-win"model is established among design, art, culture, commerce, brand and individuals.Moreover, the article calls for the further study of the value of cross-over design theories, of which the application is expected to extend to a much broader horizon in future.