A Study On The Language Of Auto Advertising

Automotive advertising language is a function of the expression system of promotion and advertisement, which could range from a few words, and several characters, the performance of companies and brands can be self-positioning, knocking on the door of the market into the consumer's mind. It focuses on enterprise performance management concept relatively constant, so that the audience maintain long-lasting memory and a good impression, then become a commodity business, and another meaning "trademark." Infiltration, Influential, and extensive radiation.This article appeared in the media in recent years, car advertising slogan for the object,from a linguistic point of trying to conduct a comprehensive in-depth study,and strive by example to reflect the contemporary auto advertising language features.Efforts to identify the use of law to promote their healthy development.Full-text in addition to introduction and conclusion,is divided into six chapters:The first chapter,to seize the car ad on the voice characteristics of rhyme, from the rhyme,foot,tone,language,and several other cars in rhythm to describe the characteristics,namely:attention to melody,rhythm, tone changes and with rhythm frustrated circumflex,loud sound harmony,catchy melody,a musical beauty.Chapterâ…¡,the use of science vocabulary knowledge,analysis of language and foreign automotive advertising words,color words,numbers, the main use of the word.English word is inserted language in the ad letters,words and tightening the word in various forms;digital word Sublime performance highlight certain products,lively;many types of color words,the structure in a single way.Chapterâ…¢,phrases and sentence patterns from the two aspects briefly automotive advertising language grammatical features Sentence:Relations within the phrase is mainly the joint,statements and predicate and object;phrase, declarative sentences,sentence certainly more casual sentences,long sentences,negative sentences,questions less. The fourth chapter,on the use of high frequency analysis of speech,summing up the language used car advertisement features and functions of speech. Through investigation,the paper that the use of most of speech is the same word, followed by the dual,parallel, and the analogy is less frequency loop and the top really. That spans the advertising of Speech flexible, lively,in addition to transmission of information they give people outside the United States pleasure.Chapter V,an overview of automotive advertising has some basic features of language and distinctive personality,are:highlight the leading technology to sell life;display beautiful appearance;promote the spirit of quality;attention to simple decency.Paper,pen,ink,primarily on goods and nology,culture,brand,appearance,style of close contacts, trying to highlight several aspects of this language and common dvertising vehicle advertising the different language,new words,to convey effective information,people impressed.ChapterVI,analysis of the current language in the automotive advertising some abnormal phenomena exist,such as language classes and more humane care less;exaggerated empty talk but little real situation. The key to solve problems is to raise their quality advertising producers, strengthen the regulatory supervision of administrative departments.In short,in-depth study automotive advertising language,to analyze the characteristics of their language that will enable us to consciously enhance the maintenance of linguistic purity and standardization of awareness,ability and creativity to improve the level of appreciation.