The Application Study Of Illustration In Modern Products Package Design

In recent years along with modern society's development the consumption products are massive rich, the illustration makes close relation packing and the product design manifestation, in which is play the sole possession of the artistic performance and the profound connotative meaning are receiving populace's attention day by day, enabled it to occupy the important status in the commodity purchase.The packing illustration has modern performance characteristic. On the one hand it is not only through highlights the product the visual information content to affect the products' sale, but also has regarding the enterprise deep level's brand culture and the spirit of enterprise incomparably casts the strength, to make the brand strike in the hearts of the people. On the other hand it caused the artistic culture to pour into naturally the product, which formed one kind to guide esthetically and to initiate the historical characteristics esthetic education process. In the popular design the most has regarding the artistic esthetic guidance and the education, the present cognition understood that also has flaws. This kind of phenomenon analysis is manifesting the modern design art humanities concern regarding, it will carry on the forecast by this to the future esthetics ideological trend's development. This article has studied the modern product semantics, the consumption psychology and the dissemination study, by this inquired into that in the modern packaging design the illustration application present situation, the analysis has the value essence which the contemporaneity packing design is established, to explains the characteristic of its design language. Based on these characteristics, the discuss with the creativity principle of illustration in modern packaging design, to combine with the forefront case material at present which has carried on the multiple perspectives proof explanation to the packing illustration's drawing style and the design style. In social practice deeping research, it has carried on the reorganization analysis to the modern packaging illustration's artistic characteristic, making summary to the modern commercial illustration's creation idea and the creation way, and generalize about the commercial breath which and in-depth connotation about the images transmits of different forms illustration packing. The cultural characteristic which unfolded in the modern packaging design carries on the concrete description under the humanities idea's guidance to the illustration art. This article proposes emphatically and elaborated the commercial character artistic culture, analyzed the contemporaneity esthetic education process. Through the material study and the case analysis, I hoped it could explain the modern life from this kind of resonsideration modern rational values itself. Based on to the modern packaging illustration prospects for development and trend of development's discussion, I proposes to the social reality question ponder again. The application tendency and the trend in the illustration of the modern product packaging design, in which has the positive promoter action even the entire society's esthetic education development to the designer and to the consumer.