Innovative Application Of Plant Form In The Design Of Packaging

Innovation is always the motivation to sustain the development of designing subject and designers have to face up to the challenge of morphology innovation. Morphological innovation in the paper is based on the understanding of nature, and by using the natural plant form as the breakthrough point, combining morphology, bionic design and so on, studies the way of designing packaging form which suits the requirement of both functionally and individually, so as to break the traditional simplification in packaging design.Morphology, a familiar word in designing, is defined as the study of form and soul of an object in the dictionary. Apparently, morphology includes not only outside form but also inside connotation. Hence, packaging form analyzed in the paper is the comprehensive expression of both outside form and inside function and structure in packaging design.Firstly, packaging form, plant form and necessity of innovation will be analyzed in details in the paper. The best way to solve the problems in morphological innovation is to go back to the nature. From the characteristics of feature and beauty in plant form, there is close relationship between packaging form and plant form in aspects of outside form and inside structure. It suits the new requirement of form innovation in packaging design.Secondly, correct observing and designing methods are discussed from the angle of natural methodology. By analyzing and observing plant form from all aspects, composition law of plant form can be grasped. In practical designing, by exactly imitating the natural form to generalize from the elements, and by exploring inside function and structure of plant form, packaging form is innovated step by step with the principle of morphological composition.Finally, by analyzing plant form, refining abstract element and carrying on conceptual experiments, based on the fact, plant form is applied to packaging form directly. Problems about form exchanging between plant and packaging are solved effectively. As fact and practice shows, form innovation promotes the development of morphological composition, as well as structure and function of packaging design, which would be practically meaningful and valuable for the present structure and form innovation of packaging design in our nation, and successful experience accumulated in the study would also provide designing methods and procedures both teaching and research in the field of packaging design.