Research On Culture Industry Development Strategy Of Dongying City

The culture industry is a rapidly rising "sunrise industry", it is characteristic of high technology, low pollution, high-yield and so on, so it is focused by various countries. Dongying City is the center of the Yellow River Delta, the culture industry is developing rapidly. In 2009, our country released "Culture Industry Promotion Plan", the development of the Yellow River Delta raised up to the strategy of national development, Dongying City will face unprecedented opportunities.The paper researches the theory of culture industry, analyzes the external environments of Dongying City culture industry from political environment, economical environment, social environment and technological environment, analyzes the internal conditions from the state and the development conditions of culture industry, then summarizes the advantages, disadvantages, opportunities and challenges which Dongying city faces. Combining with the culture development situation of Dongying City, the paper makes the strategy positioning, the industry structure positioning and brand positioning, according to the SWOT matrix, obtains SO strategy, WO strategy, ST strategy and WT strategy to develop the culture industry, proposes brand strategy, intellectual property protection strategy, innovation strategy, talent strategy, technology strategy and cooperation and win-win strategy, and determines the goal which culture industry will achieve. In order to carry out the strategy of culture industry, the paper implements a series of protecting measures, designs the culture industry development model, the measures and models will protect the development of Dongying City culture industry and achieve the goal.