The Research On The Development Of Product Placement In Chinese TV Series

Product placement in TV series impressing the messages of product and brand in aamusement way. As a complementarities of normal advertisement, Product placement in TVseries shows us a different way in advertising. Every year there are so many TV seriess wereproduced in China and that made the cost in Product placement became very small. Resourceenrichment and lower price is the reason why more and more brands be willing to use it.Product placement in TV series can be divided in the following aspect:gut,role,scene,prop,actor'slines and advertisement.In one TV series the different way of placement must be used togetherto get a better effect.Operat an Product placement in TV series is not the only purpose but astep,after the placement the brand still need some PR drumbeating which will last a long effectof Product placement in TV series.