Dehua Leather Chem.Shanghai Co.,Ltd.——Strategic Investment Analysis

This thesis consists of Case and Case Study. The case describes in details the major activities of Dehua Leather Chemicals Co. Ltd. in China from 1992 to 1999 focusing on Shanghai Dehua Chemicals Co. Ltd. ( a direct investment of Dehua in China). It also notes down the change of political and economic environment, the development of leather industry and the leather chemical market in China in the same period. Based on the information and figures provided in the case and applying the investment, marketing and strategy theories and statistical analysis method, the author analyses the strategy and the investment motive of Dehua in China in the case study. The author also discusses the risk and some problem areas of the investment. In investigating the operation of Dehua in China, the author points out the success and failure of Dehua in China and gives proposals on how to adjust the investment to fulfil its strategy in China.