DCK Co.——Information System Management In Fast Food Chain Enterprise

Trough the description of the inside and outside competitive environment that DCK company confronts and based on the information system (IS) snapshots of the stores, the head-office and the network infrastructures, this thesis illustrates the status in quo and the problems of the information system in DCK Company, a fast food chain enterprise. Then it explains the future development and the management problems of information system in the company by case study. Using Porter抯 industry and competitive analysis model, this thesis first analyzes the importance of IS in supporting the organization抯 strategic competitive advantage, with reference to the chance for development to information system. Then by using investment strategy model, it analyzes the four possible modes of investment strategies and the investment focus of the information system development with a comparison to the outside competitors. And by using the development strategy model, it illustrates the influence of the information system to the company strategies and points out the modes of developing strategies that the company should adopt. Further analyzing its IS status in quo, the thesis shows that some IS items such as electric order system, data warehouse and data mining for decision supporting system, intranet/extranet and e-business are suitable for strengthening the company抯 competitive advantage. Nowadays more and more non-IT companies are outsourcing the IS services and the management of outsourcing has become an important part of the IS management. Therefore this thesis also approaches the subject of effectiveness and efficiency when outsourcing services.