The Development Strategy Research Of Guangdong Eastran Info-Tech Co.LTD.

This article takes 揋uangdong Eastran Info-tech Co. Ltd ?In brief Eastran Co.) as central case and has the E-commerce development of Guangdong foreign trade companies as background. Meanwhile, making use of the relative knowledge of company management and combining my study and analysis, which I made when I took part in the project of Eastran dealing net, I put forward this developing strategic plan for Eastran Co. according to its present situation. And this article is divided into seven parts. Part one: Preface. This part states what company developing strategic management means to develop E-commerce of foreign trade and its trial engineer 揋uangdong Eastran Info-tech Co. Ltd? Part two: Survey analysis about Guangdong foreign trade and China E-commerce. This part studies the concept, the categorization, the administrative structure, technological frame etc. of the foreign trade company and E-commerce. At the same time, I analyze the developing present conditions of Guangdong Eastran Info-tech Co. Ltd and the effect on foreign trade made by E-commerce in this part. Part three: Present condition analysis of Guangdong Eastran Info-tech Co.Ltd. Emphasis is not only put on the central case 揋uangdong Eastran Info-tech Co. Ltd? including its developing course and present condition, itself advantage and existing problems, but also laid on analyzing its competitive advantage of E-commerce as well as the successful key essential elements and present existing problems of import & export medium B TO B managing idea. Part four: Strategic analysis of Eastran company. Besides the analysis of the external environments of Eastran Co., this part applies SWOT methods to analyze the general situation of Eastran Co. comprehensively. Part five: Ascertain the strategic plan and enforcing content of Guangdong Eastran Info-tech Co. Ltd. Part six: Focal study on the enforcement of developing strategic plan in Guangdong Eastran Info-tech Co. Ltd. Being aimed at solving the existing striking problems of Guangdong Eastran Info-tech Co. Ltd., this part applies BCG analytical method to make deep study and focal statement on four aspects as the adjustment of the business direction, how to perfect the organization structure, how to make strategic coalition and choice of electronic market. Part seven: Concluding remarks.