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Study On The Application Of Electronic Commerce In Chinese Agricultrue Products Trade

Posted on:2002-08-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y G WuFull Text:PDF
GTID:2156360032952593Subject:Agricultural Economics and Management
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Since the Electronic Commerce has been developed rapidly in 1990's, it has been put into use in different areas of trade. From middle of last decade to today, the trade amount that realized by electronic commerce have increased on an exponential growth rate. The time and space advantage that revealed during practice made people understand the infinite potential of electronic commerce if it is to be used in agriculture products trade. Combined the feature of agriculture trade, this article discussed the electronic commerce solution to be used in agriculture products trade. The solution will be discussed and analyzed by the following aspects.1 Discussion on conception, history and classification of electronic commerce.Electronic commerce can be explained and classified in different ways from different respect. Concluded from all of these different definitions and classifications, the author understands electronic commerce in a comprehensive way. In macro aspects, electronic commerce is another revolution of computer network; aim at the establishment of the new economic order. Not only the electronic technology and business transaction was involved in, but other aspects of society such as finance, taxation affairs, education also been included. In micro aspects, electronic commerce refers to the business entity such as factory, firm, financial institute, government and individuals doing business by using advanced digital media technology. Two factors are included inside. Firstly, all of these activities should have commercial background. Secondly, Computer network and digital transfer should be used. Electronic commerce can be also understood as a process that based on computer and network on which business transaction and administrative operation would be realized. The business web sites on which the electronic commerce can be carried can be classified as search engine, the web site expert in sales, auction web site, the web site expert in business information exchange and act as a transaction platform and the web site expert in price comparison.2 Discussion on the actualized mode of agriculture business web site in China.The target of agriculture business website construction is to share the agriculture information, accelerate information transferring, widen the agriculture products sales channel, improve sales mode of agriculture products and decrease marketing cost of agriculture products. In author's opinion, following factors should be cared when construct agriculture business website. First, since the number of agriculture web site change quickly, search engine specified in agriculture website should be constructed to convenient farmers and agriculture enterprises searching for trade information. Second, for the purpose of direct communication between firm and agriculture products consumer, business website expert in direct agriculture products sales should be constructed to realized the direct trade between business and consumers. Third, the sale of agriculture products in large amount or special type, auction was traditionally used, therefore, the construction of auction website which specified in agriculture products business should be attempted to promote the price of agriculture products as much as possible. Forth, for the purpose of direct communication between sellers and buyers, it is necessary to construct the web site expert in agriculture business information exchange and act as a transaction platform. Website in itself only furnish the place to make business, while direct participation of business are not involved. Finally, the web site expert in agriculture products price comparison can be established to unify national agriculture products market and solve the problem of price unclearness during transaction. 3 Analysis on the feasibility of electronic commerce that to be used in Chineseagriculture products trade.Agriculture has its own features in both production and trade. Land been divided into small parts and contracted to each farmer are prevalent in China. There...
Keywords/Search Tags:Agriculture Products Trade, Electronic Commerce, Material Flow and Delivering System, Agriculture Enterprises
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