The Research On Internet Advertisement And CI Integrating System

Internet is super-onductor medium, which transmits information through time and space. It can be used to propagate CI and issue information product all over the world. Network ad comes into being with it. Because of its distinct characteristics and special ad effect, network and becomes the most direct and effective method in CI designing. This thesis discusses the integration of network ad method in CI designing. This thesis discusses the integration of network ad and CI. In this thesis, it first introduce internet ad emerge development and its uses in CI, then contract the superiority of Internet ad and traditional ad, at last introduce the classification and issuing.wags of Interin.et .ad.traditional ad, Ylast introduce the classification and issuing ways of Internet ad simply. In chapter two, the concept of Cl is introduced, with a detailed description of its emergence and development. In this chapter, the emphasis is laid on the designing tactics of the enterprise image and vision Identification (VI). With the coming up of an Internet Age, it is a very effective way to apply Internet advertisement in CI designing in order to keep enterprise s e梒ommerce. Chapter 3 focuses and Internet on the difference between traditional advertisement and Internet advertisement, and analyses the integration principle of Internet advertisement and CI. Then it comes to an conclusion that from the establishment of advantage in the competition, which is dependent on the effective acquisition of information. Chapter four mainly studies the application tactics and methods of CI and Internet. Advertisement, of which building an information platform is the first step, whichincludes clear information about the aid of the advertisement, the target of the advertised and the rival. Information, capital and technology should back up the building of the web platform of advertisement designing. Then, specific tactics and strategies on the integrated application of CI and Internet advertisement can be made. After that, a testing pr.ogram can be designed to test the contents of the advertisement. Among all the problems that may appear in this process, this chapter emphasizes the design and fulfillment of Internet advertisement and the application techniques about the integration. The last chapter gives a detailed analysis about the problems in this process, such as the effect of advertising, the cost of advertising the advertisement agencies, the Macro administration of the state and the law and so on. It also puts forward a responding tactics fitful to china?s current situation with reference to the advanced experience on management of the foreign countries.