Analysis And Research On The Developing Strategy Of Yichang Jiuzhou Co.Ltd

Enterprise strategy is to dispose production factors effectively, to adjust means that have been taken and to gain great benefits, which must face its challenges and opportunities, its superiority and inferiority. Strategical essence is to search for an art and science which show some superiority. Strategic management is playing an increasingly important role in the development of enterprise. Applying the theory and method of strategic management, this thesis analyses the exterior and interior environment of Jiuchou Co. Ltd, including general environment, product environment, organizing framework and manpower resources. The financial situation has been analyzed minutely applying the principle and method about financial management. Through these analysis superiority, inferiority, opportunities and challenges have been fined. According to these analysis and research, the main train of thought and its concert strategies of Jiuzhou Co. Ltd. have been put forward And its development direction have been planned.