The Analysis For "Mr.Kang"'S Development Strategy

As a typical representative of the emerging Chinese style instant food corporation "Mr. Kang" has experienced foundation,development,going public abroad,adjustment and growth with steady steps in the terms of 10 years. It expands magically to become a Chinese style instant food giant. The study and improvement process of "Mr. Kang" in the field of Chinese style instant food offers a valuable example for the industry struggling in the dark in the same field. This paper has mainly probed into the development strategies of the Chinese instant food industry through analysis of strategy management .The famous brand "Mr. Kang" is detailed fully in this paper about its success history, corporation culture ,organization and management, etc. For the analysis the author collects a lot of original materials in this paper and adopts lots of theories such as Porter's competitive strategy and SWOT, etc. Through analyzing its magic development history and development strategies, the paper summarizes the successful experiences of "Mr. Kang" and its useful inspiration to the other corporations in this field. And on the basis of the analysis as well as the macroeconomic circumstances, this paper puts forward the development strategies and tendency of the Chinese style instant food industry in the new situation of China's entry into WTO. This paper inherits the theory of corporation core competitive power and develops it into new corporation core competitive power, which has practical value of making development strategy not only to the field of Chinese style instant food industry but also to others such as the whole food industry and related agriculture, etc. To which the research way of this paper is also a valuable reference.