Study On Development Stratigy Of Shandong Shipping Group

Competition and marketing theory is applied as well as method of combining theory and reality is adopted in this paper. Based on a lot of collected materials, the development of shipping business as well as shipping market both home and abroad are analyzed. Also the analysis of the external environment of shipping in China and is competition factors are based on the materials.Through the analysis above, we can come to the conclusion that the world shipping business are striding towards to scale, grouping with the progressing of economic integration. International trade freedom. As the shipping demand is concerned, the need for shipping service world wide is increasing continually and the demand for shipping service in Asia-pacific region position itself in the first place in the world with rapid development of Asian economy. The old shipping business will make the more and more important role of society.Accompanying to quickening of international economic integration and to the deepening of Chine reform and opening up drive as well as to the coming soon of China entering into WTO, the shipping market competition in China becomes more and more ruthless. Comparing with the ones abroad, Shandong Shipping Group has many difficulties to copy with. Whatever in processing scale, capital operation, agent net or manage system, there are sin many great gaps between them. At the same time, the group has its own unique strengths in operate model, experience and credit.The paper has found the weakness or the Group and defined the general strategic target. Based on the analysis of domestic and abroad shipping market, competitions, company competition ability, there are specify implement plan as following:1. Transform the traditional management system, push the modern enterprise system ,?2. Continue to apply fleet management model, establish domestic and abroad agent net; .3. Continue to operate coast container lines, enlarge domestic trade market share;4. Strengthen the bulk operation;5. Develop new business, try to inaugurate new container feeder operation;6. Develop traditional sea transportation service, investigate logistic service.