The Analysis Of CM E-marketing Strategy And Adjustment Solution

The customer of internet is increasing recently in China, which brings huge market opportunity to Internet service provider. In order to be the winner of business, the key point is to succeed in implementing marketing through the media of internet, E-Marketing. As an Internet service provider , it is urgent for CM Corporation to make more effective E-Marketing strategy.The article discusses from three aspects. In the first part, introduce the existing E-marketing domestic and abroad, the present competitive advantage and disadvantage and the grim outside circumstance of CM Corporation. In the second part, analyse and evaluate the existing E-marketing strategy of CM Corporation according to the feedback of the market , raise the E-marketing strategy which focuses on price adjusting .In the last part, raise the new concept of bundle and free .With the practical situation ,make an innovatory design of E-marketing strategy for CM. The second and third part are the core part of the article.The article used a lot of new marketing principles, such as internet marketing, marketing strategy ,etc.Under the product characteristics and GM conditions ,the writer raised more competitive solution of the strategy adjusting on the base of the analysis of existing E-marketing strategy .This article is associated with practical work tightly and has better utility value.