On The Green Marketing In Sustainable Development Era

A great worldwide green revolution is going on since 1970's. Setting up a sustainable society has been a main idea of the worldwide society revolution trend in this century. Facing sustainable strategy's raising,companies must accommodate this kind of trend,choice a sustainable corporation strategy,adopt a new management model in the every administrative level and every field in managing operation. And companies must also undertake the responsibility for promoting society,ecosystem and environment's developing except for promoting economical development,pursue the coincide of the economy benefit,society benefit and environment benefit. So,being a new marketing concept and an effective measure for achieving sustainable development,green marketing is a necessary choice for nowadays companies.From the point of environment economy and sustainable development,from the method of theory integrated with fact,in the study on the connection of sustainable development,green consumption and green marketing,this paper gives the sustainable development's realizing means and economical model,reveals green consumption and green marketing's major meaning and pivotal effect,analyses the consumer,enterprise and government's effect and behavior. Attempts to put forward a consummate and advanced integrated logic system about green marketing.