Font Size: a A A

Marketing Strategy Of China Commercial Bank In WTO Circumstances

Posted on:2003-06-11Degree:MasterType:Thesis
Country:ChinaCandidate:L YeFull Text:PDF
GTID:2156360065455215Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
Marketing strategy of commercial banks can be marking conduct creed to achieve premier objectives of commercial banks,which is so critical that might impact business operations and development. This paper is aiming at studies of marketing strategies of commercial banks based on previous theories of marketing management,strategic management,financing market and operation management of commercial banks. To deploy the evolution rules of bank-centric,product-centric and customer-centric,the paper first focuses on relationships of marketing strategy of commercial banks and environment,as well as technology and marketing. To support such theoretical development,the paper studies evolution of financing environment and marketing strategy of commercial banks,in-depth execution of marketing theory and marketing strategy of commercial banks,technology development and marketing strategy of commercial banks. The paper proposes that continues satisfying customers' needs and improving competency shall drive optimized strategy development and implementation.The paper also builds a comparison between China and foreign commercial banks,finds the differences and problems of China commercial banks ,analyzes particularly China commercial banks circumstance in business operations,in face of opportunities and challenges. Finally,the paper further proposes globalization,diversification,virtual networks and customer resources shall be strategic means for China commercial banks to step into WTO and the 21st century.
Keywords/Search Tags:Commercial Bank, Marketing Management, Marketing Strategy
PDF Full Text Request
Related items