Study In The Enterprise Cultural Construction On Chinese Textile Machinery Industry

The enterprise culture as a management theory and method of modern enterprise,more and more causes domestic and international business circles and academic circle to pay attention to. As the core of present economic competition has become cultural competitive,enterprise culture plays an important role in forming enterprise internal cohesive affinity and strengthening enterprise external competitive ability .As Doha fell to take off mallet sound,it is one body that China has melted with world economy under WTO structural frame. Burgeoning external and internal markets have not only offered good fortune,but also brought heavy challenge to all sorts of enterprises in our country (including textile machinery enterprise). Therefore,it is imperative to establish characteristic enterprise culture.This paper expounds that Chinese textile machinery enterprises are confronted with developing opportunity and serious challenge after joining WTO .It also puts forward that enterprise culture and conception are theoretical base .After investigating the present situation of the textile machinery industry of our country specially on-the-spot research on Huangshi Textile Machinery Factory belong to China Textile Machinery (Group) Corporate (CTMC ) ,the author points out the measure and countermeasure that develops textile machinery industry .On the basis of studying the enterprise culture construction on Huangshi Textile Machinery Factory as a typical case,the author puts forward some schemes and proposals on cultural construction in China textile machinery industry.In the research course of this paper,the author first introduces and analyzes the domestic and external situation of enterprise cultural theoretical research ,and points out the background and purpose of cultural construction in China textile machinery industry ;Secondly ,the author has elaborated the basic theory of enterprise culture including its meaning ,its role ,its structure ,its structure and its developing tendency ;Thirdly ,the author has introduced the enterprise cultural construction situation of our country including major mistake district and the successful experience of the enterprise cultural construction of our country ;and pointed out the orientation of enterprise cultural construction to be suitable for our national condition ;Fourthly ,this paper has studied the development of the textile machinery industry ,and analyzed the influence on our textile machinery industry after joining WTO ,meanwhile ,it has also put forward some measures and countermeasures of developing our textile machinery industry ;finally,it has emphatically studied enterprise culture construction on Huangshi Textile Machinery Factory ,on the basis of analysing its successful experience and insufficiency ,and pointed out some proposals and schemes to reconstruct enterprise culture on Huangshi Textile Machinery Factory.