Research On Hechi Vehicle Limited-liability Company's Developing Strategy

Hechi Vehicle Limited -liability Company (HVLC)is a enterprise produced agricultural Vehicles. The paper probes into the concept and intension of agricultural vehicles, introduces the background of Chinese agricultural vehicle & industry's producing and development, compares Chinese Agricultural vehicles with foreign country's. In third chanter we analyse the present situation of HVLC, in forth charter we analyse the present situation of Chinese agricultural vehicles industry and foretell its trend.In fifth chanter we analyse the strength, weakness, opportunity and threat of HVLC.HVLC must establish modern enterprise system to solve the motive force of enterprise. Finally, market and technology strategy is raised. HVLC's products cost should be reduced, products variety and marketing team should be increased. Agricultural Vehicles technology should be simple and useful. HVLC must insist on the strategy of technology following in a short time, and establish the independent capacity of development and design in long time. In the meantime, corporation must compose the innovations of technology, organization and management to suit the change of the environment.