Guangdong Post

This thesis is a teaching case example of strategic management, in which consists of two parts by cases and cases analysis.The case part in the thesis briefly introduces the development situation both for Guangdong Post and E-commerce logistics in domestic and abroad. Guangdong Post is going on the way oriented to the developing prosperous by more than two years' efforts even under the pressure coming after Post and Telecommunication enterprise was divided. But confronting the information challenge, the experience for Guangdong Post of how to occupy the E-commence market to establish the advantage of continual development. The cases emphasize on E-commence research and application in Guangdong Post to innovate the postal resource and to reform the organization system, to fully take the advantage of postal logistics delivery by logistics core of trade name YCC to set up E-commence activities.The case analysis part is based on the theory and method of strategy management, especially the Porter theory and the SWOT analysis, which help to value the competitive logistics situation for E-commerce, and to value the advantage and disadvantage for Guangdong Post itself, and than provides the strategy options to Guangdong Post both for E-commence development and the current detail strategy procedures.