Research On Current Life Insurance And Developing Strategy In Protect Period

China,has been one member of WTO on Dec. 11,2001. Kvery walk of 1 ifc will meet the international rules soon. Life insurance industries will do it either. As one of the three finance braces,insurance industries hold the balance in whole finance even national economy. However,life insurance industries play a much more important role in insurance industries. After nearly twenty years developing,life insurance is still very young in our country.This article compared the development and current of life insurance in foreign countries with that of china. On the base of analyzing national life insurance market,this paper researched the strategy of 1 ifc insurance companies rind life insurance agencies in China (luring protect period. At. the same time,this article analyzed the current,life insurance product.This thesis researched the development and current of I ifc insurance in the world at first. Then,the article researched the development and potential of life insurance in China. On the one hand,since the developing history of life insurance is very short,the economy in China will be stronger and stronger,more and more people will get into aged,life insurance market has immense potential. On the other hand,life insurance in China facing much moredifficulties such as the consciousness of buying life insurance products is weak,the impact ing of inflation,the change of bank interest ing rate. Ihen thisarticle set down the developing strategy of life insurance company and life insurance agency. At lost this article analyzed one of the current 1 ifc insurance product and given some advice on product designing and marketing.