Developing Tendency Of The Light Truck Market Of China In The Following 10 Years And The Countermeasure Study Of DFAC

Auto industry is the symbol of the industry of a country and the pillar industry of the national economy of the developed countries. Auto industry is also an industry which can drive other industries. We can see that the auto industry concerns almost all other industries,including mechanism manufacture,energy,electronic facilities,chemical industry,metallurgy,transportation and so on. The development of auto industry not only occupies an important status in the civilian economy,but influences and changes the life of the people. Just for this,countries all over the world,especially the western developed countries,pay much attention to the development of auto industry since the invention of automobile by Ford. The whole western developed countries,say,USA and Japan,are described as "the country on the wheels". Automobile changes the society as well as the life of the people.In the last 20 years,with the development of the civilian economy,the auto industry of China has had a fast development because of the strict carrying-out of the principle of reforming,opening and flexiblizing. Especially after the central government brought forward unequivocally in the "Ninth Five Year Developing Plan" the policy that the auto industry should be the pillar industry of the civilian economy,the industry has got a rapid development. The Chinese auto industry has achieved a relatively big scale no matter in terms of annual output or of series. But compared with the international auto industry,the local auto industry still has a long way to go. At present,our auto industry has two big and basic problems,say,how to become the auto "giant" and how to become stronger and more competitive and exert the scaled benefit. The auto enterprises of China should think of these problems carefully and actively and explore bravely.Dongfeng Automobile Corporation,LTD (hereafter called DFAC) is one of the leading nation-owned listed companies that manufacture light trucks. The products of DFAC cover a complete range of light trucks. DFAC has some representative nature in the industry of light trucks. Therefore,this article analyzes and studies the symbols and features of different stages of the development of light truck by describing them one by one,and emphasizes in the analysis and study of the status and the developing tendency of light truck in the following ten years. Also,the article makes some suggestions for thedevelopment of light truck of DFAC.Chapter one analyzes the different developing stages of light truck and their symbols and features through the developing process of light trucks in China.Chapter two analyzes the situation of the main auto enterprises in their manufacture and sales in the last few years on the practice of the present status of the light truck in China.Chapter three is the emphasis of the article. It analyzes the environment that the light truck market may be faced with in the following 10 years (2001-2010). It predicts the demand of the light truck market in the following 10 years on the basis of the developing tendency of the civilian economy,the incomes of the urban families,the auto consummation policy of the country and the influence of the entry of WTO. It also predicts in terms of the future favorable models,the demand volume,the price and the principal consuming part.Chapter four studies and analyzes the developing tendency of the light truck market of China in the following 10 years and brings forward the gist for the enterprises to make out the developing plans by analyzing thoroughly the development of products and the increasing points of the market.Chapter five gives some countermeasures and suggestions for DFAC to develop its light truck according to the future environment that will be faced with by light truck in the following 10 years and the trend of the development of it.