Management Strategy Research For Construction & Installation Company Of Beijing Yansan Petrochemical Corporation

Accompanying the gradual establishment and improvement of socialist market economy system, there have been profound changes in enterprises' internal and external environment. The management pattern of planned economy is being taken over by that of market economy. In the market economy system, the management of enterprises must obey the operating rules of it.The regrouped Construction and Installation Company is taken as the target of this paper. The management and operation of the company, under various restrictions and influences, is analyzed, beginning with the investigation of the macro-environment of the company, including the political, economic, social cultural, technological and geographical features in the company's location. The analysis of the above features' influences, by the method of PESTG(Political, Economic, Social, Technological, Geographical), described the opportunity and threat brought by the macro-environment to the company. The analysis of the management environment focuses on the following five aspects: industry situation, project cost, competition state, customers and industry structure. Along with the reckoning of the company's actual situation, the source of the advantages of construction enterprises' entering the market has been discovered. It comprises of six elements: cost, quality, technology, human resource, relationship and principal. Based on the above analysis and value's chain-like pattern, the current internal environment of the company is investigated, which judges whether the above six advantageous elements are owned by the company. Therefore, the advantages and disadvantages of the company's managements strategy has been pointed out.Finally, according to the analysis result of macro-environment, management environment and internal environment, the guideline and standpoint of the company's management strategy in current state is put forward, as well as the management strategic target and the procedures to approach it. And the end of the paper presents the direction of the long term management strategy and the ensuring measures to be implemented.