Nanfang Rare Earth Imp.& Exp.Corporation

This paper is an analysis on international marketing, which contains two major parts: examples of cases and case studies.At the first part of the examples, through narrating the real case of Nanfang rare earth imp. & exp. Corporation under the background of the China rare earth industries development, it reveals how a foreign trade corporation could take part in the competition in the international market, by the means of marketing mix strategy (Product, Price, Place and Promotion).At the second part of analysis, the writer tries to use the knowledge learned in the MBA education, especially the theory of Strategy management and Marketing Mix strategy, as well as his practical experiences to analyze the marketing process of the said corporation throughly, particularly the practice on the international marketing mix strategy. Moreover, a suggestion to emphasize on rare earth export and strengthen the operation of marketing mix are raised in the paper.