Research Of China Shipping Group's Container Transportation Strategy On The Far East/North America Line

In recent years, the rapid development of Asian countries has given birth to the prosperity of the container transportation market in the North America line, therefore most big liner companies in the world have set up their own lines along the line. In some sense, the operating state and market share on this very line has become one of the important measures of the strength of the liner companies.In the following years, the amount of Chinese trade with other countries will increase largely because of the lowering of tariff, the reduction of non-tariff measures and the application of extrinsic economic strategy. And it will facilitate increasing of the cargo that is fit for container transportation, which is bound to cause the further expanding of North America line; on the other hand, the gradual resuscitation of American economy, who is the biggest receiver of the containers, the amount of containers imported will increase steadily. The factors above combined, the increase of the container transportation will go without saying.Consequently, China Shipping, as one of the biggest shipping companies in the world, should put high premium on its operation of the line. Only in this way, can it lays good foundation for its further development.