The Research On Evaluation Of Enterprise Competitiveness

With the integration of the world economy and the globalization of the market competition,especially after Chinese WTO entry,the competition becomes more and more vigorous. Enterprise competitiveness has become an urgent problem to be studied.This paper mainly studied the evaluation of enterprise competitiveness and made the empirical study on appliance enterprises.At present,the disunity of the definition of enterprise competitiveness,the imperfection of the index system of the evaluation,the variety of the evaluation methods and the inconformity of the results of the evaluation are the problems in the research of the evaluation of enterprise competitiveness. Aimed at the above problems,the author put forward the definition of enterprise competitiveness by the synthesis on the domestic and external opinions,analyzed the source and the mechanism of enterprise competitiveness. Based on this,the index system under the new competition environment was designed. The author adopted the combinatorial assess to evaluate the appliance enterprise competitiveness and used the system (industry prosperity-strategy cluster-core ability) to make the analysis of competition countermeasure on the base of the evaluation.