Anatomizing Direct Model

With the developing of IT industry in I960', the most popular way to sell the products is to build a channel. But Dell company, founded in 1984, has created a miracle story of success through the direct model. People are keeping disputing about the direct model since 1984. Just like Dell entered into the markets of Europe, South America, Japan and Malaysia , Dell's entering into China also aroused a series of discusses, for example, "Whether direct model is suitable for China" at the very beginning ,and "What's the secrets of the success of Dell model ", "What's the shortcomings of Dell model in China" and "How to copy direct model" till now.This article study the gains & losses and revelation of Dell direct model in China. The paper have four chapters, the main details are as follows:The first chapter introduce Dell Company and the operation of Dell direct model;The Second chapter expatiate on the subject of the core strengths of Dell direct model, anatomize "the three gold laws of Dell direct model", market segmentation, on-line support and call center;The third chapter expatiate on the losses of Dell direct model in China from two aspects , impersonal environments and management style, and also some suggestions about the management;The last chapter focus on whether it's suitable to copy Dell direct model for Chinese companies and some advices about building direct model.