Logistical Management Of Mass Customization

Competition gradually become vigorous along with the market and the customer more and more hope to get to the product with qualities that make up a person's character, at the same time the price is cheap. Then that product not only contain large-scale production mode to get low cost and high-efficiency but also satisfy the customer's character .In that case, some scholars bring upped a new production mode-Mass Customization in 1990.A Toftler who is the united station famous futurologist firstly brought up the mass customization in in 1975 .His opinion get many attention of business enterprise executive and scholar. Many scholars are doing supply chain management's macroscopic aspect research. According to the mass customization characteristics. The paper tries to study the conflict point of the current logistics of business enterprise and the mass customization and bring up some measures of improvement.The first part studied Mass customization influence business enterprise logistics; mass customization make the business enterprise to face managements of two directions; the necessity of establishing the professional logistics section, the management of supplier; and the necessity of establishing the strategy colleague relation with supplier and the system of logistics technique support .The second part brought up to purchase just in time; studied the weakness of tradition purchase; gave out concrete strategy and steps on purchasing just in time; and brought up three stock mode .In production logistics of Mass customization mainly gave out the support techniques of the production logistics; researched the delay-logistics technique; and gave out its mathematics model .At sell logistics part studied interaction of between sell mode and logistics and analyzed how to handle the data of the sale logistics and operate sale logistics . Finally with a company as a case analyzed how to manage logistics of mass customization.