On The Theory And Application Of Cash Flow Management In Corporation Financial Strategy

With the development of economy, people attach more and more importance to Cash Flow, and raise the view of "cash is king". At the same time, the theory and practice of strategic management are developing at a high speed. The thought of corporation strategy has been putting into financial management. Financial management makes long-run financial planning and operating from the angle of strategy, supports the making and running of the corporation strategy, thus obtains the sustained advantage of competition. This thesis raises the concept of "cash flow", which is different from the cash flow in accounting. Cash flow in this thesis refers to the integrated, dynamic reflection of corporation value and its operating process. Therefore, we can integrate the independent theories of financing into the management of cash flow, which helps managers to do financial management in the strategic eyes.After discussing the purpose, significance, methods of the present research, the author builds the theoretical framework of cash flow management, which includes its aim, hypothesis, conceptions, and principles. Furthermore, the author discusses the general methods in making financial management with cash flow. Meanwhile, the thesis always emphasizes the analysis of environment. Corporation financial strategy is a whole, which is the sustained growth in this thesis. This conception reveals the internal relationship of investing, financing, sharing strategies. Finally, the author gives the general methods of realizing sustained growth of corporation finance.