The Marketing Tactics Study Of Golden Star Milk Powder In The County-Level Market

Economic development has made the living standard of the people increased greatly and the people demands more and more dairy products. Along with speeding up the development of a well-to-do society by the state to increase the urbanizational level, this demand will be greater, which will inevitably bring and stimulate the increase of the dairy consumption and a fierce competition among the dairy products in the county-level market How do the dairy enterprises deal with this change? How do they need to operate the county-level market? What problems does the Golden Star Milk Powder face and how does it face ?For this, the paper analyzes firstly the economic and commercial environment of the county-level market and studies the marketing situation of the Golden Star Milk Powder in the county-level market and the competitive status of various milk powder brands in the county-level market We find out the superiority and inferiority the Golden Star Milk Powder has in the county-level market, its main competitor, its secondary competitor and its potential competitor. Then, based on the market survey, the paper discusses about the demanding features of the consumers and the factors of effecting the demand of consumes in the county-level , and analyzes carefully the purchasing behavior resulted by the consumer age, income and jobs in the county-level market so that we have confirmed the subdivision market and target market of the Golden Star Milk Powder, indicating that the target market of the powder is for the non-farmer stratum aged above 60 with a monthly salary of over 400 yuan and has refixed the market position of the powder. Finally, by applying the marketing theory, the paper discusses about the marketing tactics of the powder in the county-level market and puts forward the marketing tactics program of the powder in the county-level marketIn the marketing tactics of the Golden Star Milk Powder in the county-level market, the author puts forward the role position-fixing of sale promoters and establishment of benefit-bound strategic partner relationship of producers, distributors and retailers, and in the tactics a green marketing model is set up. These ideas and conclusions are all fairly creative and feasibly operational.On the whole, the paper establishes a feasible and fairly creative marketing tactics to face the county-level market in accordance with the demand and purchasing behavior of the consumers.