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The Study On The Countermeasures Of Housing Industry During The Process Of Development Of Our Country's Architecture

Posted on:2004-09-10Degree:MasterType:Thesis
Country:ChinaCandidate:J YuanFull Text:PDF
GTID:2156360092497787Subject:Structural engineering
Abstract/Summary:PDF Full Text Request
Housing is one of the basic means of livelihood of human existence and development. Housing industry is an important pillar industry of driving the national economic growth of different countries. It is a certain policy to make housing industry extend domestic demand and stimulate economy for a long period of time. As a pillar industry of economy development, China's housing industry is blooming after the monetary policy instead of the welfare policy of housing. In order to transform traditional housing industry and realize standardization and centralization of housing construction, completely carrying out housing industrialization is the only effective approach to solve the housing problem.Firstly, the definition, basis, principle and prerequisite of housing industrialization were set forth through studying the factors of housing industrialization and its supporting links. Secondly, by analyzing and comparing the developing mode of housing industrialization in china and overseas, the author established a developing mode which is suited the situation of China. Thirdly, all kinds of factors influencing housing industrialization, for instance, the social backgrounds, economic conditions, market demand, industry policy, progress of science and technology, main body and carrier of implement, guarantee system and supervising mechanism etc., were also analyzed. And the concrete promoting measures and approaches were put forward too.The author described the demands of residents in cities and supplies of housing by demonstrations. Also, the market of housing is very prosperous at present. The individual consumed age is coming and the housing industry is growing up. In the market economy, the real estate enterprises are main bodies in the market and they are very important to the development of housing industry. However, at present, the developers of real estate have simple research on the housing market and they cannot master the change of market. There are such problems just as that the price is high, the supplies cannot meet the demands and some house are vacancy, the quality is low, there are no effective management, the scale of enterprise is small and the aptitude grade is not high and so on. Therefore, the developers should center round the market, improve the management, adopt the scale development, implement the brand grade, cut down the developing cost, do their best to reduce the vacancy area, regulate the construction, upgrade the quality of housing, cultivate and heighten the capability of innovation and establish the strategic alliance and so on. At the same time, the developers should strengthen the concept of marketing, take perfect marketing tactics and apply the tools of network marketing so as to develop the specialized production and separate the production and selling.
Keywords/Search Tags:Housing, Housing industrialization, Developing mode, Real estate enterprise
PDF Full Text Request
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