The Competitiveness Based On Enterprise Innovation

The thesis begins with the study of enterprise innovation. It analyzes a lot of theory of the senior. Based on the research on innovation both at home and abroad, this paper redefines the connotation of enterprise innovation. Enterprise innovation implies three main areas from the angle of sustainable development. That is to say, it contains technological innovation, administrative innovation and marketing innovation.The thesis analyzes enterprise competition and enterprise competitiveness. According to the basic types of enterprise competition, the thesis discusses the new concept of enterprise competitiveness. Meanwhile, it analyzes the connection of enterprise competitiveness and the core competitiveness.The thesis talks over the competitiveness based on enterprise innovation. The competitiveness is divided in innovative competence and non-innovative competence in terms of comprehensive analysis of internal and external influence factors. The thesis mainly discusses the innovative competence. On the basis of enterprise innovation, the innovative competence includes three important contents: the innovative competence of technology, the innovative competence of management and the innovative competence of marketing.The thesis points out its new index system of enterprise competitiveness according to its concepts. The thesis designs the evaluation model of fuzzy-neural network to evaluate the index system. The thesis plays a practical role in the study of enterprise competitiveness.