A Case Research Of The Orient Group Development Strategy

Coming into the new century, a more opening and more internationalized market, the opportunity and the challenge of the economic internationalization with the kernel of the globe economy configuration adjustment ,and all kinds of cooperation and the competition within the market share and the economic resource among the multinational company are in front of us.Under such a condition,we must envisage it -, investigate it and be harmany with it.We should open up the international visual field,use the international thought,predominate the international regulation,and be in possession of international manpower resourse.Unless facing the future; studying the future ,and designing the future ,we can not take up the advantage in the course of the economic internationalization. The unceasing negation and renovation are the principle of a successful enterprise .The only durable competition superiority comes from the faster renovation.In the times of economic internationalization and the knowledge economy,advancing the ability of economic innovation, competition and the motivity of venture resistance become the motivity of a healthy, continuous and rapid developing enterprise.So we should achieve advanced technology and management experience by learning,cooperation and competition jand expands dimensions of the enterprise by establishing all kinds of tactic partner system in order to make the resourse well configured, fortune more created and social value most increased.The survey, the six main management and investment industry of the Orinet Group are introduced in the first chapter of the case. The kernel compitition power of the enterprise is used as a cut-in of the second chapter, which started with six main fields relate to the group,and emphasized in the analyse of the multiplized developing stratagem,and the revelation present us.