The Study On Development Strategy Of Quzhou Diversified Enterprise

Diversified enterprise is such an important part of China's electric power industry that we can say it forms half of China's electric power industry.It supported the structure reform of China's electric power and now is a part to be reformed. With considerations to the important position of diversified enterprise in China's electric power industry, we analyze in this paper the drafting and execution of development strategy under present situation, starting from diversified enterprise in Quzhou.First, we introduce domestic and foreign theoretical study of diversified business, the progress and development of diversified business in Quzhou and the important position of diversified enterprise in electric power industry. Then by strategic analysis method, we deeply analyze the opportunities and threats,advantages and disadvantages of Quzhou diversified enterprise. We also choose and analyze the financial status of 2 departments among Quzhou diversified enterprise. On the above basis, we propose the overall development strategy of Quzhou diversified business, state the methods of choosing and entering new business fields of Quzhou's diversified business, suggest the goal system and investment strategy of Quzhou's diversified business. In order to achieve the strategic goals, in this paper we discuss from 5 aspects of scale enlargement,brand advertising,simulation business,marketing strategy and international business. In order to insure the execution of development strategy of Quzhou's diversified business, from 4 different levels of enterprise culture, i.e. material level,behavior level,regulation level and mental level, in this paper we analyze and discuss resource integration,corporate image design ,organization structure design,establishing creative enterprise and forming core competition force.With the coming of China's electric power structure reform, electric diversified business will face opportunities and challenges. I hope this paper can put forward some good strategic consideration for the development of China's electric diversified business under new situation. Postgraduate: Huang Honghe (Technology Economy and Management)DIRECTED BY: Tan Zhongfu...