Study On Intangible Assets Manage Mode And Practice For SWA

Human society enters knowledge and economy age in the early 21st century with rapid development of high technology extensive application of information technology and increasingly popularization of internet global economy tends to be integrated In the fierce and changing commercial environment , it is becoming a key issue that how to live and make a development in the global competition for enterprises. So creating competitive advantages by foster , development , operation and management of immaterial assets is becoming an important part in the enterprises' competitive strategy. Immaterial assets' management plays an important role in enhancing competitiveness, increasing economic efficiency and realizing operation target in the enterprises. Combined with actual situation in Southwest Aluminium (Group). Co., Ltd, the thesis investigates and studies management status, which takes a specific case to analyse existing immaterial assets' management mode and operation problems Furthmore from the aspects of development and foster, operation and management of immaterial assets on the actual basis , it puts forward Immaterial assets' management and operation modes which are adaptive to the new situation. Practice proves that research achievements of above-mentioned Immaterial assets' management have been applied in Southwest Aluminium (Group). Co., Ltd. It shows that the research can existing problems efficiently . It sets up Immaterial assets' management system for enterprises' market competitiveness.