Font Size: a A A

Conditions And Tactics Of Applying Revenue Management In Chinese Civil Aviation Passenger Transport

Posted on:2003-03-06Degree:MasterType:Thesis
Country:ChinaCandidate:J PengFull Text:PDF
GTID:2156360092975438Subject:Business management
Abstract/Summary:PDF Full Text Request
Chinese Civil Aviation Passenger Transport had witnessed fast development in the end of 1980' s and early 1990' s, but the year 1998 saw slow growth and declining beneficial results partly due to lower market demand but mainly due to management problems. Revenue Management should be applied to improve greatly financial performance and increase competitive capabilities of civil aviation enterprises. Revenue Management is a comprehensive system to maximize revenue for capacity-constrained services using reservation systems, overbooking, and partitioning demand. With a history of more than 40 years, the evolvement of Revenue Management has close relations with the development of airliners industry, operational research and science management, computer technology and market. Nowadays, it has developed into a complete theory and becomes a useful tool for airliners to gain profitability and competitiveness. However, Revenue Management is a new course of study in China and researchers just use foreign experiences and outcome for reference.This paper gives introduction of concept, basic tools and methods of Revenue Management and focuses on the analysis of related conditions under which Revenue Management can be successfully applied in foreign countries. The related conditions include deregulation of airline tickets, mature market, large-scale production and enterprise inter-environment.Based on the status of Chinese Civil Aviation Passenger Transport, this paper continues to analyze the conditions and tactics to apply Revenue Management in China. It is necessary to reform the structure, make market segment, reorganize the airliners, and establish the inter-conditions. Then, such tactics as price discrimination, seat inventory control, and overbooking should be used to apply Revenue Management. This paper emphasizes in qualitative analysis of conditions and tactics of applying Revenue Management in Chinese Civil Aviation Passenger Transport. The quantitative analysis on how to establish pricing model based on Revenue Management and how to develop computer-aidedstimulation software is the problem that will be further approached.
Keywords/Search Tags:Civil Aviation Passenger Transport, Revenue Management, Conditions, Tactics
PDF Full Text Request
Related items