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A Research On Local Tourism Festival Planning

Posted on:2003-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:G P LiFull Text:PDF
GTID:2156360092980929Subject:Human Geography
Abstract/Summary:PDF Full Text Request
Local Tourism Festival Planning (LTFP) has been developed into an important measure, by which the image of a tourism destination can be promoted, and an initiate project to fulfill a comprehensive development of a tourism area. Moreover, LTFP even has a close relationship with "Local Spirit" and local culture transition, regional and city tourism image creation and regional foreign trade cooperation. LTFP plays a more and more important role in regional tourism development.However, in comparison with the domestically blooming trend of tourism festival activities, research on them is quite limited, laying more attention on field planning and development other than theory study. Thus misguided areas emerged in the field of LTFP. Based on that, the author obtains the initial motive to make a systematic research on LTFP and means to disclose the misguided areas, conclude successful experience and guide the present market. The author tries to make up for the theory deficiency of LTFP, open up new field of tourism study, improve and perfect the theory system of the subject of tourism.Since planning is the core of local tourism festival activities, the paper selects LTFP to be its theme. With the guide of humanism梐 kind of planning philosophy, and a link of LTFP throughout the paper, the author explores how the three stockholders negotiate with each other: need of majority people taking part in festivals; pursuit of economic benefit; and development and protection of local folklore culture.Except for introduction, the research is divided into three parts.The first part is a general survey of local tourism festival, including an exploration and an inclusion of LTFP's concept, origin, developing process, features, classification and functions. It is pointed out that the study scope of the paper is fixed to tourism festivals of narrow sense that is a comprehensive festival celebration activity with a typical theme involving tourism, culture and commercial trade, held in a permanent place or periodically to strengthen people's conception of a tourist destination.Great emphasis is laid on the second part, which studies the theory foundation and planning approaches of LTFP. Common theory foundation of LTFP is explored at the first step. And then there followed ananalysis of the three key components of LTFP------developing condition, festival theme andplanning content, with a reference of the system structure of planning, so as to produce a series of planning approaches that will guide the practical activities of LTFP. In detail, the substance of LTFP is composed of general model of LTFP, analysis of developing condition, concept positioning of festival development, elements and conditions constitution of festivals, innovation replanning and general procedure of LTFP.Theory is put into practice in the third part. Some problems occurred during the practical process of LTFP is analyzed.Following is the points of importance in the whole research where the author expects to make a breakthrough in the field of LTFP study:To analyze how and why LTFP appears, its driving force, and internal rules from the angle of embryology and the theory of social demand, And to forecast the developing trend of LTFP; To study tourism festivals on the aspects of planning approaches, planning content, general procedure and internal operation mechanism, combining the theory of planning and tourism development.
Keywords/Search Tags:LTFP, planning
PDF Full Text Request
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