The JJG Beverage Product Appears On Market Brand Strategy And Expansion Projects In 2003

The main contents of the thesis is a 2003 in product in beverage to appear on market the strategy.Pass primarily to analyze with the SWOT to the analysis Of the profession,.onsumer, rival, make sure the brand of the business enterprise position to position with the product, establishing the expansion strategy between brand and product. And the foundation in strategy goes forward a line of the hair of the creativity strategy think, promotes sales that the activity plans buildup, established the advertisement publicity expansion project.Main talk point in that thesis is foundation that current food beverage that emotion at the request of regard market as to lead to, regard consumer as the core, have a foothold in satisfy consumer physiology level up then satisfy its mental state level need is predominant, encourages to create consumer need.Thesis of main regard true war marketing as the foundation, make use of a flood of management and marketing theorieses, combination market investigation, promote sales the usage that wait the skill, make whole brand strategy pierced through in a flood of creativity and carry out in the link, make the business enterprise get the short-term sale target to can acquire the long-term brand performance at the same time.The thesis' provides with the consumer emotion need to be used as the product strategy, then satisfy consumer emotion need for end purpose of way adoption current nations most the advertisement theories of the head, is current extensive usage in international market but local market the way that big not yet usage. Will cause a profession advertise the maturity of the operation directly.The thesis' says the ex- period in project market discusses to position the business enterprise and establish to develop the direction provided the very nice leading. The brand that the thesis' income out the fixed position have got the business enterprise consistent approbation, will soon big expansion.A promotion for providing with advertise to publicizee the project to have got the part try to order the application, obtaining the very nice yielding results.