| On the basis of analysis of feasibility and market of sports tourism, the article makes a systematic study of Chinese sports tourism by studying the exploitation of Jinan Sports tourism and finally put forward the countermeasures of sports tourism exploitation. The full article is divided into five parts altogether.The first part is a survey, consisting of background of a selected title, meaning of study, status quo of academic study and technological means of study. This part puts forward technological routes of study on the basis of analysis of studying the theory meaning and realistic meaning.The second part analyses the feasibility of exploitation of sports tourism. First of all, it defines sports tourism; Secondly, by analyzing the trends of tourism industry and sports industry, it points out the necessity of exploitation of sports tourism; Thirdly, it analyses the importance of sports tourism exploitation on improving people's living standard, social and economic development etc; Fourthly, it analyses the opportunities and challenges that the Olympic Games brings; Finally, it concludes that the exploitation of sports tourism is feasible.The third part analyses travel motivations and markets division. According with the characteristics of sports tourism, it analyses travel motivations firstly; Secondly, based on differences of tourist demand and characteristics of sports tourism etc, it subdivides the tourist market into mass sports tourism, professional sports tourism, stimulating sports tourism and national sports tourism, and makes a concrete analysis of characteristics of every market.The fourth part is a core of this article, this part studies exploitation of Chinese sports tourism. According to the fact of China, it analyses the support system of sports tourism from five respects of policy, economy, society, resources, market at first. As to policy, it points out that the content and extend of relates to other supporting and influencing factors, and at the same time, it advocates there should be a ever-changing policy on the basis of time and place. As far as economy and society concerned, it points out the exploitation is based on economical and social capacity of tourist destinations; On resources supporting, it analyses the superiority and weakness of exploitation of Chinese sports tourism objectively; As to market, it analyses China's market situation at present and problems. Secondly it analyses relative departments of exploitation of sports tourism. It analyses departments' related quality and change of structure between sports tourism industry and other related industries through the construction of the experience model. Thirdly, it puts forward the modes of exploitation of sports tourism products on the basis of former analysis and applies the modes into the practice. Further more, It analyses design and promotion of productions. Fourthly, using RMP theory as foundation, it takes sports tourism products exploration of Jinan as an example. In R quality analysis, on the basis of the constructed index system, it analyses and appraises the resources of Jinan , and transforms resources intoIIproducts; In M quality analysis , it carries on the product design and promotes pointedly on the basis of the market grades ; In P quality analysis, while analyzing the outside innovative environment of product exploration, Regarding the four-having mode of exploitation, it guides the exploration of sports tourism products in Jinan.The fifth part puts forward the countermeasures of exploitation for sports tourism. It raises following countermeasures on the basis of analyzing exploitation of Chinese sports tourism: 1.Strengthen macro adjustments and controls, and make a long-term plan of sustainable development of sports tourism.; 2.Strengthen departments' coordination, and balance the structure of supply and demand; 3.Strengthen tourist promotion, and stimulate tourist demand; 4.Improve the scientific and technological content of service facilities of sports tourism, and strengthen the p...
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