A Research On The Automobile Marketing Service System

Based on the sustainable development of society and economy in China, the living conditions of China's people are better off. After they have enough food, clothes and houses to consume many people want to buy cars, which make cars consumption, become the market hotspot. That strongly promotes the development of China's automobile industry and, at the same time, asks more requirements to automobile enterprises in China.By restricted and hampered with local government protectionism, the automobile market was divided to several sectors according to districts in China. Nowadays many shortages, such as incomplete system, outdated mode, bad service quality and etc., are still existed in automobile marketing. So it is very important to research on the automobile marketing service system, and it must benefit to enhance competitive advantage of automobile enterprises.This thesis is composed of five parts. The first chapter carefully analyses the status quo of both domestic and overseas automobile marketing service system. The second chapter discusses the process and operation of marketing service system. The third chapter introduces Shanghai Dongyi automobile trade corporation and points out its shortages. The fourth chapter designs a marketing service system for Shanghai Dongyi automobile trade corporation, and builds the marketing service mode which is based on integrated four aspects into one and the management mode which is based on compressed organization structure and concerned on cost and the profit mode which is based on brand difference and market segmentation. The fifth chapter predicts the perspective of Shanghai Dongyi automobile trade corporation if it is going to enforce the new marketing service system.