Research On Marketing Strategy Of Yanbian Enterprises

It's not what the enterprise produces in the factory but the contents it attaches to the product such as pack, brand, service, advertisement, consultation, financing, delivery, storage and other values the customer lays importance on that modern competition does consist in. Compared with the western developed countries, the development degree of China's marketing is not high, much less the knowledge in marketing rules and strategy. Harnessing the marking principles and combining its own characteristics with the market, Yanbian enterprises are supposed to plan elaborately and strengthen the deploitation constantly.This thesis studies the making of Yanji Cigarette Mill and chain supermarkets of Yanbian International Trade Group on the basis of analyzing the theories of marketing strategy and puts forward some suggestions. The narration order of the thesis is: at the exordium viz. subject background and principal research contents; at Chapter One viz such marketing theories as marketing research object, marketing concept, traditional and modern notion of marketing and evolutional process of marketing strategy; at Chapter Two viz. famous brand strategy of the Yanji Cigarette Mill such as status quo of nurturing brands of tobacco industry and enterprises and the innovation and making famous brand and everlasting brand with all strength; at Chapter Three viz. the development status quo, marketing means, social benefits of chain supermarkets of Yanbian International Trade Group, at Chapter Four viz. latest development trend of marketing and some suggestions of opening up marketing of Yanbian enterprises.