Diagnostic And Measures Of Improvement For Distribution Channel Of Sichuan Emei Brand Diesel Engine Co.,Ltd.

Distribution channel is the necessary connection between the enterprises and the termination clients. For the manufacturers of the field, the rational establishment of distribution channel according to the market and at the same time adjusting and maintenance in time is a key factor of a successful marketing strategy. After making in-depth investigation and interview and collecting lots of first-handed data, the writer analysis the structure of the channel, sale system and receivable accounts management. The company had adjusted the channel into tabular-type; The proprietorship stream is protrudedï¼›Strengthen the management of receivable accounts , the distribution condition is promoted a lot.The writer also state that Sichuan Emei Brand Diesel Engine Co., Ltd. should constitute the different distribution channels selectively in the main market to improve the service standard of the distribution channel. Strengthen the function of transmition of informations, solving the conflict between selling amount and receivable accounts and reducing the management risk. At the same time, Sichuan Emei Brand Diesel Engine Co., Ltd. should constructed and adjust the distribution channel according to different market competition condition and adjust distribution strategy according to company's marketing strategy to keep the coordinate between the channel andcompetitive surroundings and the company's target. By way of these, the service standard of distribution channel can be changed and brand value will be shown and the realization of the company's total marketing strategy can be ensured at last.