Study Of Insurance Marketing In China

China's Entering WTO, which makes economic development of our country be confronted with unprecedented variations. For insurance trade in China, which means that we should set up overall relationship system with international insurance market in term of international conventions and further open our insurance market. The total capital fund of insurance trade in China falls short of 3% of financial circles, while in developed countries, the capital fund of insurance business will have almost half share. This situation shows that the backward status of Chinese Insurance Trade, but also good business opportunity contained on the other hand, which is being coveted by foreign insurance companies. It should be understood that the development and market of insurance business in our country remains immature, the challenge is austere in face of the competition situation among the international insurance enterprises. However, it is clear that opportunity and competition are always two aspects of one thing. This article intends to expatiate theory basis of insurance marketing by touching the principle of marketing, strengthen the practical significance of insurance marketing, study the outer macro-environment of Chinese Insurance Trade including population, economy, politics & law, international etc. and the micro-environment including insurance companies, insurance sales promotion methods, insurance competitors, insurance consumers etc., analyze the insurance products condition and problems in Chinese insurance market, propose strategy of market, products, price fixing and sales promotionaccordingly. Chinese insurance companies should strengthen marketing and prepare for challenge to keep invincible position in furious competition.