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Diagnose And Design The Market Plan Of BDH Company

Posted on:2004-01-14Degree:MasterType:Thesis
Country:ChinaCandidate:H R DengFull Text:PDF
GTID:2156360122466241Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of China's market economy, the market has turned to the buyer's market which has a characteristic of stiff competition. In order to succeed, every enterprise ask for a high quality of marketing for their product. However a lot of enterprise entered market without a profound, market research, not an intergrated market plan and a deep knowledge of the failure.The paper discussed the method and the process that product go out of the mess. And this method and process would be helpedful to the company which enter into the market at first step.First, we study the managing system and the market condition of BDH company in detail to find the problem.And then, according to the problem, we search the market carefully and make the marketing analysis.So we confirm the target market, position, and carry out the competitive tactic and marketing strategy.Last, to ensure the implement the strategy and tactic, we design the organize struture and the process of the market operation.
Keywords/Search Tags:market, Marketing, Predicament, Demand, Managment
PDF Full Text Request
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