The Study Of Power Marketing Strategy And Tactices Of Chengde

According to the development of the marketing economy, and the accumulating of the treasure, the market of the products has been changed from seller market to buyer market. Therefore, the reformation of power industry has been through several stages . Firstly, we used variety means to put money together into the power industry. Secondly, the power company has been formed. Simultaneously, the power industry department of Chinese government has been canceled. Nowadays, the old operation model of power industry can not fit the new economy situation. Reformation is the only way to such problem. Traditionally speaking, the power industry was totally controlled by the government. In this sense, marketing was the last step in the whole management system. We totally neglect the vital role of marketing in the economy. In other words, monopoly means no competition. If there is no competition in the company, there is no real marketing. We regard market mechanism as a turning point, and also with the reference of the experience of the foreign power market, and the situation of Chinese power market as well .This paper presents the mechanism which is suitable for our own power market .Based on such mechanism, the activity of the power marketing can only come true in China.This paper also presents the theory of the power marketing, comparing the difference from the power marketing to others, the environment of our society, and provides the strategy and solution for power company.Based on the idea of the comparing the data with the same period, we did lots of research of power market in ChengDe city. Combining the situation of this city and historic data, we predicate the demands of power marketing in ChengDe. We provide the marketing strategy and the solution as well in this paper. Then we introduce a very promising idea-the management of the demanding part of the power marketing.The main idea of this paper based on the practice. The process of systematic analysis focuses on both theories and practices. Especially concentrating on the effectiveness and pertinence in the real world .It presents the basis to the decision and implementing scheme for the establishment and development of power marketing and also a real solution to the problems in ChengDe city.